Systeme.io pricing explained: which plan do you actually need?

Systeme.io has four pricing tiers, and the differences between them come down mostly to contact limits and how many funnels and automations you can run at once. Here's what each one actually gets you, without the sales page framing.

Free — £0/month

2,000 contacts, 3 sales funnels, 1 course, 1 automation rule, 1 custom domain, unlimited emails. No card required, doesn't expire. Genuinely usable for a real, small business — not a stripped-down trial.

Right for: testing one offer, a first funnel, validating whether this approach works for your business at all.

Startup — around £14–17/month

Jumps to roughly 5,000 contacts, more funnels, more courses, and more automation rules. This is the tier most solo businesses and small operations actually land on once the free plan's single automation rule starts feeling tight.

Right for: a business running more than one funnel or needing more than one automated follow-up sequence.

Webinar — around £40–47/month

Adds evergreen webinar functionality on top of everything in Startup, plus a higher contact ceiling. Only relevant if webinars are actually part of how you plan to sell — most local and small businesses won't need this tier at all.

Right for: businesses specifically running webinar-based launches or presentations as a sales method.

Unlimited — around £85–97/month

No caps on contacts, funnels, or automations. Includes a migration service and priority support. This only makes sense once you've outgrown Startup significantly, or if you're replacing several other paid tools at once and the consolidated cost still comes out ahead.

Right for: established businesses with a large contact list, or anyone replacing multiple separate subscriptions with one platform.

The honest recommendation

Start on Free. Don't pay anything until you've actually hit a limit that's genuinely stopping you — usually the single automation rule, not the contact cap. Most small businesses live comfortably on Free or Startup; Webinar and Unlimited solve problems that only show up once a business is considerably further along.

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